Sunday, 26 March 2017

Basic Introduction to SEO

Introduction To Basic SEO (Search Engine Optimization)-

Basically search engine optimization is a art/technique that helps to improving the visibility of your website or webpage in SERP (Search Engine Result Pages) in order to drive valuable organic traffic to your websites.

Types of SEO

Basically SEO categorised in three main parts these are-
    • Black Hat
    • White Hat
    • Grey Hat

Black Hat 


The strategies, techniques and tactics that focus only on search engines and not to human audience is refers as Black Hat SEO. In other words the strategies, techniques and tactics use in SEO is not obey the guidelines of search engines is called Black Hat SEO.

White Hat

The SEO optimization strategies, techniques and tactics that focus on human audience and completely follow the search engine guidelines and policy is refers as white hat SEO.

Grey Hat

Grey hat SEO is neither black hat nor white hat seo it simply refers as using the legal techniques and tactics to improving your site ranking, but its practices may affected your site and could one day becomes black hat, it practice is riskier than white hat SEO.